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Tactile Mobility | Giving Vehicles the Sense of Touch

As drivers, we rely on our senses to safely navigate the road. But until now, there’s been one essential sense missing – the sense of touch. Tactile Mobility develops unique technology designed to replace the driver’s “sense of touch” and actually “feel” the dynamics between the vehicle and the road.

At the beginning of the partnership between Tactile and Oz, we carried out a significant strategy project. Oz held several workshops and strategy meetings with different company players company and conducted interviews with Tactile’s customers and strategic partners.

All this important input formed part of the company’s marketing strategy which also included mapping the companies, key people, and door openers among Tactile’s potential customers and developing precise messaging segmented by personas. The strategy forms the basis of Tactile’s marketing activity today.

After formulating the marketing strategy, the baton passed to Oz’s digital marketing department. A dedicated team was established to manage and operate the company’s marketing initiatives, which included handling the company’s digital assets: social networks, website, sponsored campaigns and targeted ABM activity. It also covered standalone projects such as managing webinars and providing all the necessary support for exhibitions, company events, and more. All the marketing activities were carried out using the powerful creative developed following the strategic plan, to ensure a cohesive brand personality through all the marketing activities.

Beyond the digital activities, Oz’s design team also supports Tactile’s ongoing marketing activities such as company presentations, investor presentations, landing pages, and more.