Following a strategic business shift, we developed a new brand strategy for Allot. The company is a solution provider for the telecommunications industry. Allot’s messaging clearly states the brand promise: “It’s Your Network. Know it. Control it. Secure it. Combine proactive network intelligence with innovative security solutions to deliver superior and secure quality of experience.”

Our work for Allot included the brand creative and the development of the initial set of marketing collateral.

 

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