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Twine

Twine | Waterless digital thread and yarn dyeing

The fashion industry is known for creating a lot of waste and pollution. That’s where Twine, manufacturers of waterless digital printers for dyeing yarns, is set to make a huge difference. The company came to Oz with strong messaging focused on sustainability and its unique technology.

Twine’s branding had been diluted over time and our design department took on the task of creating a new brand image that successfully conveyed the company’s powerful brand messages. Once we’d revamped the brand, we designed the company’s office, exhibition stands, and all the marketing collateral.

As part of the brand makeover, we upgraded the website and updated the UX. Following an in-depth discovery process to develop a digital B2B marketing strategy, we built an annual content plan including advertising on social networks, opened new channels, and re-established the brand on the various channels, raising its visibility. Oz also implemented the HubSpot CRM platform and built an interface between it and Salesforce, thereby connecting the company’s inbound marketing funnel to sales.

What we did for the client

Digital Marketing

Digital Marketing Management 360°
HubSpot (CRM & Marketing Automation)

Creative

Brand visual identity
Digital Design
UI/UX
Motion & 3D animations
Packaging
Exhibitions
marketing materials

To meet your goals and get results

Get in Touch

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Adi Mande

Marketing Director

We are enthusiastic, believe in, and were so amazed by how OZ managed to capture the essence of our company visually and translate it into various channels such as social networks, our website, or exhibitions. This visual language accompanies us - it’s with us everywhere and seems as if it has always been there.